Our Mission​ is to craft pure, organic Rooibos that captures the heritage of the farm in Citrusdal Valley​. To bring wellness and joy to every cup while caring for people and planet​. To support sustainable farming, processing and packaging practices and empower our local community.​ Our Vision​ is to promote the unique taste and health benefits of Rooibos to the world​. To be recognised globally as the trusted source of authentic, single-origin rooibos, growing with purpose, rooted in tradition, guided by sustainability, and inspired by love.